We would encourage our patients to read any top doc or top dentist list that is supported by advertisement with caution. The methods used are designed to produce a list that will generate revenue by advertising professionals. We’ve been invited to participate in some of these lists in the past and have declined. We are, however, particularly disappointed in the recent issue of the Montclair Magazine, specifically in the editorial choices used in presenting the section. The section seems to be a continuation of the previous news article, and the profiles of doctors and dentists appear in a way that suggests that the Montclair Magazine played a role in choosing them. They did not. Key Professional Media conducted the survey and generated the list. Please know that individual practice profiles were bought and paid for. This section of the magazine clearly should have notified readers that it was an advertising section, but sadly it did not.
At Ferguson Dental we designate the vast majority of our advertising budget to support our community. We promote ourselves by participating in local charities and town organizations including MFEE, The Junior League, the Montclair Red Cross, the YMCA, Montclair Art Museum, Jazz House Kids, Montclair Community PreK, Human Needs Food Pantry, Toni’s Kitchen, among many others. We’re comfortable with, and have been successful in, this approach. We’ve been supporting local organizations for decades and hope that our leadership in community involvement has encouraged other professionals to be involved as well.
Our reputation is important to us and is the product of decades of providing the Montclair community with the best dental care available. We invite your questions and comments concerning the recent section in the Montclair Magazine and are happy to compare our practice to any listed in the magazine.
